We want you to give the best presentation possible for your business, as that’s the first thing that your customers are going to see. You deserve to put your best foot forward, & we’re here to help with that.

The opt Philosophy

We believe that the optical industry needs a swift-kick in the bum.

Ask yourself this. How can an industry, that has strong ties to the fashion industry, be lagging so far behind and stuck with turn of the century logos and websites?

At opt, we have been in the optical industry for several decades and are seeking to put an end to that tiresome, depressing, corporate look. We are looking to give the optical industry a make-over and revitalize it with a fresh, modern, and progressive look.

The opt Focus

Let us handle the chore and heavy lifting that comes with branding and marketing for your business.

opt MEDIA GROUP is a full service branding and marketing company with a focus on, but not limited to, creative solutions for Opticians, Optometrists, and Ophthalmologists.

We also provide services for optical equipment manufacturers and distributors, optical labs, and frame manufacturers. Even if you are not in the optical industry, we will be more than happy to create for you!

Design Services

Full Brand Identity design from the ground up or a simple refresh, we have a unique way of blending old and new elements in our designs.

Writing Services

Need to be clever in your messages? Our writers have a uniqe approach to delivering your message that is more personable and relatable for you and the customer, avoiding the cold, corporate boilerplate content.

Print Services

We have some pretty great relationships with top quality printers that can handle just about anything from patient brochures, to trade show displays.

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Here is just a small list of what we do here at opt MEDIA GROUP and what we can do for you.


  • Business Essentials
  • Mailing Services
  • Designer Folds
  • Booklets
  • Marketing Essentials
  • Calendars
  • Signage & Decor
  • Invitations & Cards


  • Optical
  • Manufacturing
  • Reseller
  • Non-Profit
  • Restaurant
  • Brewery
  • Schools
  • Medical Field
  • Senior


  • Logo Design
  • Brand Development
  • Ad Creation
  • Direct Mail
  • Stationery
  • Catalogs & Booklets
  • Flyers
  • Newsletters
  • Sell Sheets
  • Brochures
  • Postcards
  • Invitations
  • Envelopes
  • Business Cards
  • Letterheads
  • Calendars
  • Menus
  • Labels & Stickers
  • Door Hangars
  • Table Tents


  • Pens
  • T-Shirts & Apparel
  • Hats
  • Mugs
  • Notepads
  • Folders
  • Bags
  • Wellness & Safety


  • Banners
  • Elevator Wraps
  • Event Tents
  • Window Graphics
  • Indoor/Outdoor Signage
  • Flags
  • Floor Graphics
  • Wall Murals


  • Website Design
  • Website Development
  • Web Banners
  • Web Ads
  • Cover Photos
  • Timeline Photos
  • Online PDF


  • 3D Modeling
  • 3D Rendering
  • Trade Show Displays
  • Store Front Displays
  • Portable Displays
  • Modular Displays
  • Table Top Displays
  • Inline Displays

* All of our print media, paper media, products, displays, etc... is outsourced to local, independent printers. We do not use large corporate companies for any outsourced work. We believe in supporting our local communities and businesses. If you have local printers or vendors you prefer to work with for printed materials, we are happy to get to know them and partner with them to provide you the best quality products and to 'keep it local'.

Is opt a great option?

We have a simple and methodical approach to how we generate creative materials for our clients.

We continue to keep up to date with today's styles and trends, to ensure freshness in the final results that we produce. Our process is a tried and true system that ensures, all creative opportunities are discovered and explored. Nothing is created on the computer initially. We go old-school here and use whiteboards and paper to generate ideas quickly.


Here is where the fun begins. We provide you with a simple questionnaire to fill out with some basic information regarding your design request. This is the catalyst for ideas regarding your design.


Everything including the kitchen sink (metaphorically speaking) is thrown to the white board. Ideas are generated fast and furiously, evaluated, and several are chosen for possible concepts.


Based on your feedback, which we value tremendously, we will begin the craft of designing your request. This is an iterative process and will entail open communication to fine-tune your design.


Saying goodbye is never fun. It is always sad to see something go off on it's own but in this case, it is fun. We are always excited for what opportunities our work can do for you and your business.

The public is more familiar with bad design than good design.

Paul Rand

opt Client Portfolio

Here are some clients that opt MEDIA GROUP has done design work for. We are very proud of the work we do and strive for complete customer satisfaction.

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  • View Client Portfolio  


Independent Wholesale
Optical Laboratory

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  • View Client Portfolio  

eagle LENSES

Advanced Digital Free-Form designs for eyewear

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  • View Client Portfolio  


Industry magazine for Opticians, Optometrists and Opthamologist

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  • View Client Portfolio  


Photochromic Lenses

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  • View Client Portfolio  

serenity HEV

Blue Light blocking Clear Lenses

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  • View Client Portfolio  

New Eyes

Charity-Eyeglasses for those in need

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  • View Client Portfolio  


Industrial Liquid Filtration Systems

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  • View Client Portfolio  

AL Systems

Optical laboratory equipment development and manufacturing

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  • View Client Portfolio  

Corporate Optometry

Optometry Career Network