About opt Media Group

We want you to give the best presentation possible for your business, as that’s the first thing that your customers are going to see. You deserve to put your best foot forward, and we’re here to help with that.

The opt Philosophy

We believe that the optical industry needs a swift-kick in the bum.

Ask yourself this. How can an industry, that has strong ties to the fashion industry, be lagging so far behind and stuck with turn of the century logos and websites?

At opt, we have been in the optical industry for several decades and are seeking to put an end to that tiresome, depressing, corporate look. We are looking to give the optical industry a make-over and revitalize it with a fresh, modern, and progressive look.

The opt Focus

Let us handle the chore and heavy lifting that comes with branding and marketing for your business.

opt Media Group is a full service branding and marketing company with a focus on, but not limited to, creative solutions for Opticians, Optometrists, and Ophthalmologists.

We also provide services for optical equipment manufacturers and distributors, optical labs, and frame manufactureres. Even if you are not in the optical industry, we will be more than happy to create for you!

Design Services

Full Brand Identity design from the ground up or a simple refresh.

Writing Services

Need to be clever in your messages? Our writers have a uniqe approach to delivering your message.

Social Media Management

If you do not have a presence on the web, you do not have a presence.

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Is opt a great option?

We have a simple and methodical approach to how we generate creative materials for our clients.

We continue to keep up to date with today's styles and trends, to ensure freshness in the final results that we produce. Our process is a tried and true system that ensures, all creative opportunities are discovered and explored. Nothing is created on the computer initially. We go old-school here and use whiteboards and paper to generate ideas quickly.

Ideation

Here is where the fun begins. We provide you with a simple questionnaire to fill out with some basic information regarding your design request. This is the catalyst for ideas regarding your design.

Concept

Everything including the kitchen sink (metaphorically speaking) is thrown to the white board. Ideas are generated fast and furiously, evaluated, and several are chosen for possible concepts.

Creation

Based on your feedback, which we value tremendously, we will begin the craft of designing your request. This is an iterative process and will entail open communication to fine-tune your design.

Delivery

Saying goodbye is never fun. It is always sad to see something go off on it's own but in this case, it is fun. We are always excited for what opportunities our work can do for you and your business.

The public is more familiar with bad design than good design.

Paul Rand

opt Client Portfolio

Here are some clients that opt has done design work for.
We are very proud of the work we do and strive for complete customer satisfaction.

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FEA Industries, Inc.

Independent Wholesale
Optical Laboratory

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Norwood Device & Diagnostics

Provider of Ophthalmic Diagnostic Equipment & Optical Accessories

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opt MAGAZINE

Industry magazine for Opticians, Optometrists and Opthamologist

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nuanceRT

Photochromic Lenses
 

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serenity HEV

Blue Light blocking Clear Lenses

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New Eyes

Charity-Eyeglasses for those in need

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Filtertech

Industrial Liquid Filtration Systems

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AL Systems

Optical laboratory equipment development and manufacturing

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Corporate Optometry

Optometry Career Network